Partner with Tastes Better From Scratch to put your brand in front of millions of home cooks who are already in their kitchens, ready to shop, cook, and share.
Why Advertise With TBFS
Tastes Better From Scratch has grown from a family recipe collection into one of the most trusted recipe destinations online. Every reader who lands on our site or opens our email is already thinking about their next meal — making our audience one of the highest-intent, most engaged groups in food media.
Founded by sisters Lauren Allen and Liz Haslem, TBFS is built on approachable, family-tested recipes and a simple mission: bring the joy back to cooking. That authenticity is why our readers trust our recommendations, and why brands who partner with us see real engagement, not just impressions.
Our audience comes back weekly for new recipes and our wildly popular free meal plans — which means your brand isn’t just seen once, it becomes part of a routine.
Ways to Partner
Sponsored Blog Posts
Custom recipe development featuring your product, with beautiful photography and a full recipe post that lives on our site long-term and continues driving traffic through search.
Social Media Partnerships
Reels, posts, and stories across Instagram, Pinterest, TikTok, and YouTube that put your product in front of our community in an authentic, everyday-cooking context.
Email Newsletter Sponsorships
Placements in our weekly recipe and meal-plan emails — a direct line to 750,000+ subscribers who open their inbox looking for dinner ideas.
Display Advertising
On-site banner and display placements for brand awareness campaigns, available across desktop and mobile.
As Seen In
Lauren’s recipes and TBFS have been featured by major national media outlets, including:
- USA Today
- ABC News – Good Morning America
- Business Insider
- The Guardian
- TIME
- LA Times
- HuffPost
- Healthline
- Phoenix New Times
How It Works
Reach Out
Tell us about your brand and campaign goals using the form below.
Build a Plan
We’ll recommend the format(s) and timeline that fit your goals and budget.
Create & Launch
We develop the content, you approve it, and we share it with our audience.
Let’s Work Together
We’d love to hear about your brand and how we can help you reach millions of home cooks.
Email Our Partnerships TeamOr reach us directly at liz@tastesbetterfromscratch.com